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Bethard was founded in 2012 under a Curacao licence. They were operating from Malta in 2016 and as of 2017 operate in the UK. Therefore for a relatively new sportsbook and casino brand they have done extremely well to earn the brand awareness and reputationt they have. HavingZlatan Ibrahimovic as their brandambassador does help though.
Bethard state themselves that they are on a mission to become a world leading sportsbook whilst building a next generation igaming company. Pretty huge ambitions for a relatively new online betting company but they have made huge strides in their early days. They claim to be driven, innovative and willing to take smart and calculated risks.
Bethard Casino mission is "to give potential winners across the globe the best gaming experience possible, by striving to improve our products, service, technology, communication and our game every day, all the time. That’s what we do to make sure winners keep joining us."