Released in August 2019, SBK is the true-price sportsbook created by Smarkets which aims to provide the best odds out there. The prices shown on SBK are taken from their successful peer-to-peer exchange, and displayed in the much simpler sportsbook format.

The key feature for SBK is Price+, which tells users just how often they are getting better odds compared to other top bookmakers. They’ve also included a social offering in the app, which allows users to share tips and to view those of others - be that their friends or a top tipster.

Combining a best-price promise with a community-based social aspect makes SBK totally different to any existing sportsbook on the market, and fits in with the company’s mission of using superior technology “to disrupt the outdated betting industry.”