Smarkets is fusing sports betting, political prediction markets and financial technology into a sleek, modern betting exchange. They focus on having the fairest price and best technology, rather than prioritising entertainment and gambling like most others in the betting industry.
Being a peer-to-peer exchange, users can bet against each other and agree the odds they wish to trade at, rather than the norm of betting against a bookmaker at a fixed price. What this means is that you can either bet for an outcome to happen as you do on a normal sportsbook, or you can play the bookie and accept bets from other users.
The exchange model often means you get more favourable odds, and this is one of the main reasons why people opt for operators like Smarkets. Another reason is that they own all of their technology in house, and aim to offer the best interface and user experience out there. No betting app is rated higher on the App Store than the Smarkets exchange, so it’s clearly a platform users enjoy using.
Smarkets also has a good range of markets spanning a wide variety of sports and political events, which also have good liquidity. There are also the standard features that most platforms offer such as betting in-play and trading out of your bets.